Stop Thinking Like a Marketer & Start thinking Like a Member
November 3rd with Scott Cody
Personalizing the member’s experience and making them feel like every message is customized to them – Yep, that’s the environment we are in today! It is our job to figure out how to meet them where they are. Scott Cody is going to help us navigate capturing a moment of their time, keeping their attention, gaining their engagement and increasing revenue in the process. Let’s have some fun and talk about:
- Building a brand strategy with the END in mind. If you ain’t measuring, it ain’t making money!
- Earning Member’s Time in a Short Attention Span World - Speak WITH (not TO) members.
- Social media posts does not equal advertising - Managing your expectations.
- Stop Guessing…Reach your Target Audience when and where they want to be reached.
- Tips to improve your DIY video production – to selfie or not to selfie?
- Reflecting your membership/potential membership with diverse campaigns.
- Communicating with the C-suite: What needs to be said & understood by both sides when planning a marketing campaign, from planning to results.
- Campaign Workshop: WWYD? & WDYD? Discuss successes, roadblocks and do-overs.
Value Driven Business Development
November 4th with Julie Ferguson
Two years ago Julie led us in a fantastic virtual session from Italy and is thrilled to finally be able to join us in person! Since then we have seen sweeping changes in how we interact with our SEGs and prospective members in our community. New paths have emerged and many, like online interactions, are here to stay. It’s more important than ever to be crystal clear about the value you bring to those you serve. Let’s collaborate, embrace this changing landscape, and find more ways to help people achieve financial well-being. It’s an exciting time for business development! Join us to discuss:
- Build credibility within your market through LinkedIn
- Execute value-driven business development
- Connect and foster trust with prospective members
- Be strategic in cultivating relationships with your SEG and community contacts
- Rethink lead generation to engage in more meaningful, memorable ways
- Deepen relationships through online selling
- Transform business development into a team sport at your credit union
Educational Investment
$445 for the same registrant to attend both days
$250 for either single day registration
Sessions will take place from 9:00 am to 3:30 pm each day.
Location
Neighbors FCU Training Room
8245 YMCA Plaza Blvd.
Baton Rouge, LA 70810
LCUL is holding a small block at Courtyard Hotel at 10307 North Mall Drive for $109/night. Click here to book your room online.
Register Today